Nashville, TN (11/29/2021) – Southside Church based in Warner Robbins, Georgia was founded over 70 years ago. As a church with traditional roots, they have searched to find modern ways to reach new people through their three church campuses. Southside aims to make each service as accessible as possible to bring more people back to church who have not attended in many years. Leading up to their popular Easter Sunday services, one of their side screen projectors stopped working, and they needed a trustworthy and reliable solution, quickly.
The space needed very specific 16’ x 9’ panels on both sides of the stage. Southside wanted to be sure these could handle live feeds and they preferred a tighter pixel pitch of 2.9 (previously used 3.9). While they didn’t want to make any major design changes to their space, they did opt for an option that was clearer and brighter than their previous displays. Each service is held in a large auditorium setting of 2100-2400 people, and it was important to make the displays vibrant and accessible so that the people sitting in the back still felt like they were an important part of the service.
Southside Church has worked to implement visual updates throughout their campuses in recent years. LED displays weren’t something Southside’s Director of Media, Chris Clark, had a lot of knowledge about, and he knew he wanted to talk with an expert. After searching on Google and reading positive reviews, he picked up the phone and spoke with PixelFLEX’s Director of Sales, Jon Lewis. They clicked right away, and it was clear that they were on the same page about both the needs and budget of the project. Southside first worked with PixelFLEX in 2017 when PixelFLEX installed its FlexTour 3.9, center screen LED panel, to create a new look for their TV display. When it was time to replace their projectors, they already knew exactly who they wanted to work with in the midst of a demanding time of the year for Southside.
Right around the time when Chris called, PixelFLEX had just announced the new EFp Series, and had 2.9mm available and ready to be sent out. This made it possible to meet the deadline, and they were able to receive a 2.9mm resolution for less per panel than what was paid for a 3.9mm in 2017.
Chris Clark, Director of Media, said, “Our previous projectors were 14 years old, and they completely shut down one Sunday morning. We made a call to PixelFLEX without hesitation because we had such a great first experience with them. They are truly friends now, and they made the process so comfortable, clear, and upfront.”
Because Southside worked with PixelFLEX previously, they were confident about who to call to find a solution. Chris worked closely with the PixelFLEX team and was updated every step of the way. “I cannot imagine a better experience,” he said.
Southside church wants to focus on being excellent from the parking lot to the auditorium, and they have worked hard to create a thoughtful and inviting space. “Our end goal of the experience is to present the gospel as clearly as you can and it helped with that,” Chris said. The new displays also help to create a strong first impression to new visitors and make it less complicated to follow along with the service. “We want to enhance the worship experience and make it easy for people to digest the message,” Chris explained. This solution sets Southside up to continue to grow and welcome new members in the coming years.
Collaboration was an important part of the success of this project. Two of the projectors were dying, and there were multiple conversations to help find the best solution in budget. Chris said, “Jon talked about a panel that was within budget, and they already knew roughly what we wanted to spend. They needed to know the technical aspects, how would it be hung, needed trusses, needed to know about power. The crew that came out was fantastic. I would expect nothing less.”
The PixelFLEX team has enjoyed building a relationship with Southside over the years. Jon said, “Chris and I were in daily communication once we were on the clock. From motor control/truss to power/data connections and content delivery, it was all hands on deck to meet our deadline of Easter Sunday. Onsite, we were able to do software calibration to help the side screens color match closely to the LED currently installed. The sharper resolution on the smaller side walls really helps provide definition to fonts and camera work.”
The impact at Southside became clear at the very next service, and people were excited to see these improvements. “The execution of everything was perfect, zero issues. Audience reaction was exactly what we thought when they walked in, they noticed immediately. It was all much brighter and clearer. Even our staff and pastors love it. The media team loves it and is in awe. On Sunday I can overhear people talking about them noticing that service was different. We are as happy as you could possibly be.”
Southside Church based in Warner Robbins, Georgia was founded over 70 years ago. As a church with traditional roots, they have searched to find modern ways to reach new people through their three church campuses. Southside aims to make each service as accessible as possible to bring more people back to church who have not attended in many years. Leading up to their popular Easter Sunday services, one of their side screen projectors stopped working, and they needed a trustworthy and reliable solution, quickly.
The space needed very specific 16’ x 9’ panels on both sides of the stage. Southside wanted to be sure these could handle live feeds and they preferred a tighter pixel pitch of 2.9 (previously used 3.9). While they didn’t want to make any major design changes to their space, they did opt for an option that was clearer and brighter than their previous displays. Each service is held in a large auditorium setting of 2100-2400 people, and it was important to make the displays vibrant and accessible so that the people sitting in the back still felt like they were an important part of the service.
Southside Church has worked to implement visual updates throughout their campuses in recent years. LED displays weren’t something Southside’s Director of Media, Chris Clark, had a lot of knowledge about, and he knew he wanted to talk with an expert. After searching on Google and reading positive reviews, he picked up the phone and spoke with PixelFLEX’s Director of Sales, Jon Lewis. They clicked right away, and it was clear that they were on the same page about both the needs and budget of the project. Southside first worked with PixelFLEX in 2017 when PixelFLEX installed its FlexTour 3.9, center screen LED panel, to create a new look for their TV display. When it was time to replace their projectors, they already knew exactly who they wanted to work with in the midst of a demanding time of the year for Southside.
Right around the time when Chris called, PixelFLEX had just announced the new EFp Series, and had 2.9mm available and ready to be sent out. This made it possible to meet the deadline, and they were able to receive a 2.9mm resolution for less per panel than what was paid for a 3.9mm in 2017.
Chris Clark, Director of Media, said, “Our previous projectors were 14 years old, and they completely shut down one Sunday morning. We made a call to PixelFLEX without hesitation because we had such a great first experience with them. They are truly friends now, and they made the process so comfortable, clear, and upfront.”
Because Southside worked with PixelFLEX previously, they were confident about who to call to find a solution. Chris worked closely with the PixelFLEX team and was updated every step of the way. “I cannot imagine a better experience,” he said.
Southside church wants to focus on being excellent from the parking lot to the auditorium, and they have worked hard to create a thoughtful and inviting space. “Our end goal of the experience is to present the gospel as clearly as you can and it helped with that,” Chris said. The new displays also help to create a strong first impression to new visitors and make it less complicated to follow along with the service. “We want to enhance the worship experience and make it easy for people to digest the message,” Chris explained. This solution sets Southside up to continue to grow and welcome new members in the coming years.
Collaboration was an important part of the success of this project. Two of the projectors were dying, and there were multiple conversations to help find the best solution in budget. Chris said, “Jon talked about a panel that was within budget, and they already knew roughly what we wanted to spend. They needed to know the technical aspects, how would it be hung, needed trusses, needed to know about power. The crew that came out was fantastic. I would expect nothing less.”
The PixelFLEX team has enjoyed building a relationship with Southside over the years. Jon said, “Chris and I were in daily communication once we were on the clock. From motor control/truss to power/data connections and content delivery, it was all hands on deck to meet our deadline of Easter Sunday. Onsite, we were able to do software calibration to help the side screens color match closely to the LED currently installed. The sharper resolution on the smaller side walls really helps provide definition to fonts and camera work.”
The impact at Southside became clear at the very next service, and people were excited to see these improvements. “The execution of everything was perfect, zero issues. Audience reaction was exactly what we thought when they walked in, they noticed immediately. It was all much brighter and clearer. Even our staff and pastors love it. The media team loves it and is in awe. On Sunday I can overhear people talking about them noticing that service was different. We are as happy as you could possibly be.”
The full launch of the new EF Series Production Line offers curving, stackable LED displays at a price point for almost any budget, without sacrificing high-quality standards.
NASHVILLE, TN–May 11, 2021 – American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable services for industry-leading LED display technologies and solutions. After launching the EF Series for permanent installation in 2019, PixelFLEX is now launching a new line of tour quality production LED displays in the EF Series product line. The new EF Series Production line delivers flexibility in both design and budget.
The EF Series production line offers a feature-rich, yet economical solution for indoor LED solutions. This ensures the high-quality standards you expect from PixelFLEX, while providing a complementary option to the FLEX Tour product line. The new EF Series as a whole is an exceptional solution for event spaces, churches, and corporate facilities by offering flexibility in mounting options, pixel pitch options between 1.9 and 4.8, and brightness up to 1,200 Nit.
“Our customers are often tasked with producing a high-end, show-stopping experience within a tightbudget,”saidAngeliaPatty,PixelFLEXCEO. “TheEFProductionlinegivesourcustomers the ability to deliver on budget and exceed expectations from both experience and long term use.”
PixelFLEX’s industry expertise and project experience, combined with their full service in-house support team, continues to solidify the brand as a reliable and trusted resource from project inquiry through the lifespan of the product. Their real-world working industry knowledge fused with their ability to create fully custom solutions, combines to deliver an exceptional client experience.
“As an existing PixelFLEX customer, it was an easy choice to add the EF line to expand upon our LED display,” said Chris Clark, Director of Media at Southside Baptist Church. “Having the ability to leverage the flexibility of this product line from both an application and budget standpoint was a huge win for our production team as we welcome our members back to our building.”
The EF Series from PixelFLEX is built to fit your needs from design and install to application and experience. It’s plug-and-play scaling technology and camera-friendly display gives your team the ability to create without boundaries. Amplify your next LED display and PixelFLEX will ensure it’s an experience like none other. Learn more about the EF Series product line and technical specifications here.
PixelFLEX is an American-based LED manufacturer that offers creative solutions, reliable products, and dependable service for industry-leading LED display technologies and solutions.
PixelFLEX offers one-of-a-kind design for small to large scale tours, events or installation through an award-winning line of LED video walls and video screens. Learn more about the full line of indoor and outdoor products at PixelFLEXled.com.
WPT® Global Events Manager Steve De Santis adds reFLEXion LED video displays to the design experience of the worldwide leader in gaming and poker entertainment
Nashville, TN (12/12/2019) – Broadcasting globally in more than 150 countries and territories, World Poker Tour (WPT) is the premier name in gaming and entertainment and has ignited the worldwide poker industry. As a leader in the innovation of the sport since 2002, WPT also hosts a number of high-profile corporate and VIP events throughout the year. Needing a design element that could accentuate the visual experience at each tournament and event, WPT Global Events Manager Steve De Santis invested in reFLEXion LED video systems from Nashville-based PixelFLEX™.
“WPT features a lot of professional and recreational players we see often who look for comfortability and reliability with tournament structures they trust from people they recognize and know,” began De Santis. “We have a footprint on six continents and our players love the quality and consistency of our events.”
Knowing the level of trust and commitment shown by the players, De Santis wanted to ensure that each event provided the most engaging gaming experience. Having previously relied upon standard graphic displays to help create the ideal environment, he now wanted to heighten the creative potential of the visual displays to match the excitement around each tournament.
“As part of our event presentation and playing environment, we had been using older graphic kiosks for quite some time which really was the impetus for our search,” continued De Santis. “As an innovator in the game of poker, WPT wanted something that was a bit more impactful and most importantly to our tour management personnel, portable. We needed a technology solution easy to transport and able to deliver a unique visual impact.”


A dynamic replacement for traditional static and backlit signage, the reFLEXion LED is a self-contained 2.5mm pitch/resolution video display with a sleek design for easy mobility throughout any space. Its Wi-Fi connectivity allows for convenient networking and content updating to maximize the viewer experience, and it is customizable with multiple base options. The LED display of reFLEXion can be further customized to a specific size with an assortment of color aluminum frame options, plus it can create seamless right angles to wrap around 90 degree corners wherever needed.
“One of WPT’s leaders had actually heard about the reFLEXion LED system before, but initially thought it might be a price concern for us,” added De Santis. “As I took the lead on the project, we sourced about 20 different manufacturers and were really open to trying any solution as long as it was lightweight and portable. What we found was that the reFLEXion was a perfect fit for us, and it was the best solution for both our needs and our budget as we kicked off our 18th season.”
With the technology from PixelFLEX now on hand, De Santis and his team got straight to work putting them to use. Ready to see the difference created by using high-definition LED video displays throughout the tournament floor, the reFLEXion systems took the event design to a completely different level.
“We used the new LED video displays for the first time on a main tour stop in Atlantic City, and we found that the content options are almost limitless,” admitted De Santis. “You can easily layer video, text and still image content on top of each other, and we are very excited to experience its full potential. We are ready for everything that the displays can do and it seems that they can accommodate anything we can imagine.”
While some may be wary of how easy it might be to create dynamic video content for an LED video display, De Santis was also surprised by the simplicity of the reFLEXion operating system. Working within the wireless capabilities of the displays, the event management team at WPT was quickly able to have their new event design ready for its debut.
“Utilizing the software provided by PixelFLEX, we were easily able to plug-and-play with the reFLEXion LED video displays,” explained De Santis. “We had quite a bit of fun seeing what we could design on the fly as we were able to connect to them wirelessly, which was an absolute lifestyle change for us. With its intuitive nature and the simplicity of the software, our event set-up was a lot easier and it allowed us to start using them right out of the box without any issues at all.”
Wanting to also take advantage of the portability capabilities of the new displays, De Santis would have another opportunity for creativity on their first tour stop. With a number of events taking place as part of the tournament, the reFLEXion LED video systems doubled-down on their design potential.
“The mobility of the devices make it so that we can be more creative in our decisions of how to impact not only the tournament, but also our client and corporate events as well,” concluded De Santis. “At the Atlantic City event, we were able to relocate the displays from the casino floor into the Sports Book and upload new content specifically for an exclusive VIP Player party. The ability to take a digital kiosk from one side of a venue to another has never been an option for us, and this opens up a whole new level of creative possibilities.”
An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 18th season, which airs on FOX Sports Regional Networks in the United States. Season XVIII of WPT is sponsored by ClubWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE). For more information, go to WPT.com.
Nashville-based Advent designs a unique and interactive visitor experience for the University’s new Athletics Hall of Fame featuring a FLEXUltra LED video system
Nashville, TN (11/14/2019) – Located in the Red McCombs Red Zone at Darrell K. Royal Memorial Stadium, the new Frank Denius Family University of Texas Athletics Hall of Fame recently celebrated its grand opening. As the University’s first-ever sports Hall of Fame, the $17.1 million project tells the story of Texas Athletics from its first team in 1893 to what has become one of the nation’s premier programs. Wanting to uniquely highlight the achievements of their 20 athletic teams, the University worked with the experience creation firm Advent who created an interactive storytelling experience with a design that included a large-format FLEXUltra LED video display from PixelFLEX™.
“While speaking with Chris Del Conte, University of Texas Vice President and Director of Athletics, he explained that the University needed a place where people could experience what it truly means to be a Longhorn,” began John Downie, Advent Vice President of Experience. “The design was really all about finding the stories that most embodied the Longhorns’ culture.”
Diving further into the design aspects desired by the University, Downie and the Advent team wanted to uniquely accentuate the renowned accomplishments of the athletics programs. With numerous National Championships across multiple sports, the University has much to celebrate and Downie wanted to give them the proper attention they deserved.
“We always knew we wanted to create a large scale visual focus point for the National Championship moments,” continued Downie. “As we worked through the various story elements that would inform the narrative, we realized there was an opportunity to leverage visual assets and create video content to bring the stories to life. As we evolved the design, it became clear that we would be able to utilize one of the walls for a large-scale visual moment, so we called PixelFLEX LED.”
Turning their attention to the video installation, the design team wanted to make sure that all of the visual elements worked together in unison. As an interactive visitor experience, it would also be essential to create a technical design that could tell the story of the athletics programs on any given day.
“It’s an interesting space where one wall holds a significant number of National Championship trophies with a kinetic lighting installation as well,” explained Downie. “The installation is unique in that the interactive systems driving the 16’ x 9’ LED video wall are also tied into the lighting control system of the ‘multi-modal’ space. One mode provides modern, bench seating for visitors to dwell and appreciate the AV content on a daily basis, while the other mode enables the large space to accommodate thousands of fans who visit the space specifically on game-day.”



A dynamic and high definition LED display, FLEXUltra allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch resistant COB PixelShield™ technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.
“Balancing resolution and pixel pitch with client budget is always a key driver of success for us,” added Downie. “For this design, we wanted a great quality image that didn’t blow the available funds, and we also needed a shallow mounting and cabinet option to recess the screen for a more integrated space.”
With two weeks to install and commission the LED video system, the Advent team provided the full-motion HD video content as well. Knowing the power that comes from the use of an eye-catching visual experience, Downie is excited about the creative design possibilities which lie ahead.
“We can now realize seamless large format video displays much more effectively,” concluded Downie. “The simplicity of installation and back-end infrastructure, as well as lower cooling and power requirements, gives us a tremendous opportunity to advocate for high-definition LED video displays where previously it just wouldn’t have been possible.”
An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
Award-winning LED video manufacturer combines extreme performance and durability into a one innovative product solution for any rental staging production design
Nashville, TN (8/8/2019) – Combining extreme performance and durability into a single LED video panel designed for any rental staging production design, PixelFLEX™ is proud to introduce the new FLEXUltra XT. Fresh off its debut at InfoComm 2019, FLEXUltra XT offers unparalleled design potential for any live production with its ultra high-resolution pixel pitch options, all-in-one optional ground support system, and the innovative PixelShield protective technology for a long-lasting and dynamic LED video experience.
“Understanding the challenges associated with the live production industry and the toll it can take on LED video panels, we are very excited to be releasing the durable and impactful FLEXUltra XT,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “Now, not only can video designers be sure they have chosen the ideal technology to fully bring their HD video designs to life, but they can also rest easy knowing they have a technology that was built specifically to alleviate the onsite technical obstacles that may occur using common LED video displays.”
With each panel conveniently designed in a perfect 16:9 ratio, FLEXUltra LED is available in 1.5mm, 1.9mm and 2.5mm pixel pitch options and comes standard with the PixelFLEX impact-resistant COB PixelShield™ technology to withstand the high demands of the production world. Additionally, the front serviceable modules make it easy to keep each panel looking its best, and the easy Z-Axis adjustments guarantee that your screen is always seamless. Utilizing magnetic connections and auto-locks, the FLEXUltra XT turns vertical rigging into a one-person job, and the optional ground support system is complete with built-in levels and self-leveling footers.
To find out more about the new FLEXUltra XT LED, visit the product page at www.www.riasled.com or click here to watch a demo video.
An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.
For more information on the complete line of PixelFLEX LED video walls and video screens, visit www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
Award-winning manufacturer introduces a revolutionary, all-in-one and seamless LED video display that is not just smart, but brilliant
Nashville, TN (7/9/2019) – Continuing to break the boundaries associated with traditional LED video displays, the award-winning manufacturer PixelFLEX™ LED is proud to introduce VisionPro HD™. Now providing the same user experience of a premium Smart TV, but on a much larger scale, VisionPro HD™ offers one of the highest resolution displays available in an all-in-one, seamless video experience ideal for any corporate, educational, retail, or entertainment design.
“We are very excited about the possibilities of our new VisionPro HD™ LED video line,” said David Venus, Chief Marketing Officer, PixelFLEX LED. “Wanting to make the LED video experience more consumer and prosumer-friendly, we have spent a lot of time developing a solution that is a truly unique, all-encompassing technology which provides unlimited possibilities.”
Designed to offer high-quality LED display technology as a direct replacement for TV walls and other traditional display technologies at a very completive price, VisionPro HD™ is constructed with a naturally reflection-free surface to reduce any room or light interference. Additionally, VisionPro HD™ combines bright and vibrant color with a depth of dark contrast to provide the highest image quality possible. As a bezel-less, and seamless display, VisionPro HD is available in four models; a 110-inch display at 1.2mm pixel pitch, a 138-inch display at 1.5mm pixel pitch, a 165-inch display at 1.9mm pixel pitch, and a 220-inch display at 2.5mm pixel pitch all in native HD resolution (1920 x 1080).
Standard with a built-in media player and an Android-based user interface with remote and keyboard, VisionPro HD™ provides access to all the Smart TV applications consumers know and love. Available in both a wall-mount and floor-stand configuration, VisionPro HD™ allows for screen-sharing across any WiFi network and users can also share up to 4 devices wirelessly, or one device via an HMDI input. With tiles that are calibrated directly out of the box to ensure perfect color and brightness, VisionPro HD™ is also future-proof through the simple replacement of any of the magnetic video modules.
To find out more about the new VisionPro HD™ LED video experience, visit the product page at www.www.riasled.com, click here to watch the product video, or try the VisonPro HD™ Display Builder for a quick design quote.
An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
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Experiential design specialists install a new, high-definition FLEXUltra LED with PixelShield video system inside the Washington D.C. headquarters of a worldwide technology leader
Nashville, TN (5/7/2019) – Based in Cincinnati, Ohio, Hyperquake is dedicated to creating and producing client experiences that uncover a unique story. From permanent installations to live events, their team of talented Storybuilders® are empowered to build an engaging environment that inspires people to act. When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, the experiential design specialists worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.
“The client desired to pair a visually striking digital installation with compelling content that demystified and revealed the physical nature of internet infrastructure,” began David Berninger, Project Manager, Hyperquake. “Since this piece would be a digital sculpture as opposed to a simple video display, we needed a high-definition solution that was visually seamless, versatile, and cost-effective; which would allow our client to demonstrate the importance of an investment in innovation to deliver the future.”
Getting started on the design of the installation, Berninger was familiar with the possibilities offered from a PixelFLEX LED video system. Replacing an outdated LCD monitor wall, he was confident that a FLEXUltra solution would allow them to better tell the story necessary through a unique and engaging visual experience.
“We had previously collaborated with PixelFLEX on another custom installation that was a great success and we wanted to continue that rhythm,” continued Berninger. “Since LED video offers so much more flexibility than traditional displays, we were able to open up many more doors to explore the idea, and it allowed our vision for the design to be viable and executable.”
A dynamic and high definition LED display, FLEXUltra from PixelFLEX LED allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch-resistant COB PixelShield™ technology for long-lasting performance, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm, and 1.9mm pixel pitch options.
“The structure is a custom fabricated piece consisting of five wood and metal frames that are cleated to the installation surface,” added Berninger. “Using a robust media server, which is tied into a Crestron system for on-demand control, the dynamic content was then created to be shuffled around as necessary and still flow together seamlessly.”
Now complete, the new digital sculpture entitled “This is the Internet” has been creating quite a stir inside the lobby of the Washington D.C. corporate headquarters. Drawing on the power and performance which can only be found through an HD LED video system, the story of the world wide web is being told like never before.
“The new design is a great addition to the facility, and we have been busy expanding the capabilities of the installation further as everyone wants their own custom content for it,” concluded Berninger. “On this project, we were on a tight timeline, but PixelFLEX LED was able to deliver which was critical to the success. They are great collaborators for a creative agency, and they are very solution-minded when it comes to creating unique digital experiences.”
An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
Award-winning LED video manufacturer introduces impact and scratch resistant technology to dramatically increase the longevity of ultra fine pixel pitch LED displays
Nashville, TN 3/13/19 – Created to overcome the challenges associated with the protection and performance longevity of ultra fine pixel pitch LED displays, the award-winning LED video manufacturer PixelFLEX™ is excited to introduce the new FLEXUltra with PixelShield™. A true COB technology, PixelShield offers an industry-leading impact and scratch resistant coating for your FLEXUltra display and provides a dramatic increase in the protection of your high-definition LED video experience.
“The ultra fine pixel pitch market is the fast-growing portion of our industry so we have responded by working with our R&D engineers to provide even more quality products that our customers can rely upon,” said David Venus, PixelFLEX Chief Marketing Officer. “Historically, these types of displays have been extremely fragile with high failure rates due to the damaging of pixels. With our new PixelShield protective technology, we are not only preventing the fragile nature of these displays, but we are ultimately enhancing the longevity of the ultra fine pixel pitch display market as well.”
A dynamic and high definition LED display, FLEXUltra allows for boundless opportunities to experience true HD quality video with the creative freedom to define any space. Utilizing the impact and scratch resistant COB PixelShield™ technology, FLEXUltra is designed in a convenient 16:9 ratio and has a 160° horizontal and vertical viewing angle. With fully font-serviceable panels for quick and easy onsite installation and maintenance, FLEXUltra operates with a 3840Hz refresh rate to eliminate on-camera scan lines and flicker, and is available in 0.9mm, 1.2mm, 1.6mm and 1.9mm pixel pitch options.
To find out more about the new FLEXUltra with PixelShield product line from PixelFLEX LED, visit the product page at www.www.riasled.com
An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.
For more information on the complete line of PixelFLEX LED video walls and video screens, visit www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
Fravert Services creates a free-flowing FLEXUltra LED video display for the new Collat School of Business and Bill L. Harbert Institute for Innovation and Entrepreneurship
Nashville, TN (3/7/2019) – With the opening of a $37.5 million state-of-the-art facility, the University of Alabama at Birmingham recently unveiled the new home of the Collat School of Business and the Bill L. Harbert Institute for Innovation and Entrepreneurship. Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, the 108,000-square foot educational center was created to provide a modern and innovative learning environment. Wanting an eye-catching display that would acknowledge all those you helped make the new facility possible, the University worked with the visual design specialists at Fravert Services who installed a free-flowing FLEXUltra LED video design from Nashville-based PixelFLEX™.
“Initially, we were brought onto the project through the general contractor, and we began with a visioning session to best understand what type of environment the University wanted to create,” began Drew Fravert, Project Manager, Fravert Services. “Since they had been in their old facility for quite some time, they really wanted the new building to serve as a testament of success to their business and entrepreneurship programs. Additionally, they wanted to recognize the donors who funded the construction in a unique way, so we created a completely custom LED video design using a series of FLEXUltra LED video tiles.”
A dynamic, high definition and curve-able LED display, the FLEXUltra allows boundless opportunities to create an unforgettable video experience with each frame manufactured specifically for the installation. Utilizing the ideal tile size for deployment of both 16:9 and 4:3 video ratios, FLEXUltra has a 160° horizontal and vertical viewing angle which offers one of the highest off-axis viewing angles in the industry, and the fully front-serviceable panels allow for quick and easy onsite installation and maintenance. With a 3869Hz refresh rate, FLEXUltra panels are available in 1.2mm, 1.6mm and 1.9mm pixel pitch options.
“When we started the design process of how to incorporate the digital display into the lobby, we went through the standard rectangular concepts, but it just wasn’t representative of the innovative nature of the school,” continued Fravert. “Knowing that LED video gave us the ability to be more creative, we started toying with the idea of using the individual PixelFLEX modules to create something truly interesting. Since this would not only serve as the donor wall, but also a recruiting tool for perspective students and faculty, the custom nature of the design would allow us to best demonstrate where the University is headed, and what it means to be a student at the school.”
As Fravert Services began to lay out the conceptual design for the custom video display, it not only needed to be unique, but it had to be functional as well. Drawing upon the idea of the student’s journey through the educational process, they were able to design a free-flowing, yet practical digital experience.
“Within the custom display, we still needed to provide the University with a space to show traditional 16×9 video, so we also needed to create a center screen as well,” added Fravert. “We started playing with the concept of students entering as individual freshmen, and then graduating as a part of something larger than themselves. If you look at the display from the right to left, as you enter the building, it flows from a fragmented display with individual tiles, into a more traditional design where there are more tiles grouped together. This gives the University the ability to showcase both custom content and their traditional video elements as well.”
Ready to begin the installation of the LED video design, Fravert understood that there would need to be a good line of communication between all parties involved. In a new construction application with custom features and design requirements, the team was able to successfully work together to create a truly unique lobby atmosphere.”
“Since we wanted to physically integrate the display into the building itself, we had to have a lot of coordination between the architects, general contractor and electricians so that the FLEXUltra tiles could be flush with the wall,” explained Fravert. “The wall itself is a sort of ‘false-wall’ with a five-inch gap behind it where all of the electrical conduits and data connections run back to a central server that powers everything. The University is then using an Adobe After Effects template to drop-in different video elements or custom graphics which create a dynamic and exciting digital experience from the moment you enter the building.”
Now open, the new home of the Collat School of Business and the Bill L. Harbert Institute is quickly enhancing the learning experience for the next generation of business leaders at the University of Alabama at Birmingham. Knowing the effect that technology can have on an educational or any environment, it is the custom design abilities of LED video that Fravert believes holds its greatest value.
“The application of LED video in any design gives you a lot of flexibility with whatever type of information or graphics you are trying to show to your audience,” concluded Fravert. “For us, we are trying to design more experiential displays, and the PixelFLEX technology simply gives us the freedom to be more creative, which is something we truly value.”
An American-based LED manufacturer, PixelFLEX™ offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at www.riasled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.
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