Billboards have been used for centuries to convey information on goods and services to those passing by. One major drawback to printed billboards, however, is that they require continuous replacement and frequent updating. Their one-dimensional format with minimal contrast can actually discourage visual engagement. Fortunately, as is typical in most industries—competition and innovation have generated improvements and driven quality. Today’s billboards use digital displays LED to captivate passersby. With digital communication as the premier tool for transmitting information and directing social interaction, businesses can more effectively promote their brand by using LED display technologies. As LED technology improves, so do opportunities to connect a proven marketing method with a contemporary digital approach.
According to a 2010 study by Arbitron, LED digital signs reach an astounding number of Americans: 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet. In addition, 52 percent of teenagers and adults have viewed a digital display within the past week, and 75 percent of commuters recall seeing a digital billboard within the past month. Another study found that 63% more people noticed LED signs than traditional static advertising signage and billboards. Following a recent digital billboard campaign, the online platform Monster reported that Google searches for relevant keywords spiked by 20 to 25 percent. It makes sense then, in this context, that dynamic LED billboards ensnare the attention of potential buyers, stimulate sales, enhance the company’s image, and increase visibility to the business.
An estimated 71 percent of consumers claim to view and absorb large format advertising messaging. In fact, those who interact with outdoor advertising are 17 percent more likely to engage than those exposed to advertising on their mobile device. Let’s compare these trends to other marketing channels, such as TV and radio. Marketing through these media has become avoidable and in fact seen as a nuisance to consumers. Consumer marketing needs are evolving as buyers become savvier at thwarting advertisers. By 2020, the practice of ad-blocking is forecasted to cost advertisers and publishers between $16 and $35 billion in lost revenue.
Commercial properties are utilizing digital LED display billboards as another means to generate revenue and encourage business traffic. In most cases these properties are in highly trafficked areas, perfect for engaging potential customers. Brands get in front of many more eyes than would be possible with print and gives commercial landlords a second income source. Areas like entertainment and shopping centers in the downtowns of large metro areas are ideal locations and can reach thousands of people each day with effective LED signage.
Although there are various considerations to make when choosing and using LED billboards, it’s still a great investment compared to static print signage. One benefit of LED digital signage is cost savings over their print counterparts because updates on LED happen in real-time. Changing a printed sign requires time, money, and other resources. So, for technology beyond tradition, LED creates ads that enthrall the senses of the viewer. With LED signage, movement and animation attracts the eyes, giving brands a more impressive stance.
PixelFLEX® is an innovative American-based LED manufacturer that offers creative solutions, dependable products, and reliable service for their award-winning LED display technologies and solutions. The FLEXStorm™ is a truly breathtaking LED solution, designed and built with an IP-65 weather rating that withstands adverse weather conditions. This outdoor compatibility and endurance, coalesced with an optimal viewing pitch of 6.67 mm, makes premier outdoor LED displays an option that businesses can trust. The high brightness LED display generates vivid images between 6500-7500 Nits to get your brand noticed instantly.
To learn more about PixelFLEX® and their award-winning LED product FLEXStorm™ and how it is the most efficient way to create any size billboard and outdoor signage visit our product page!
About FLEXStorm
As digital signage becomes more popular as a tool to attract buyers, make announcements, and convey relevant information to the public, more installations are showing up outdoors to capture the attention of commuters, shoppers, and other passersby. Outdoor advertising is projected to be worth almost $51 billion by 2020, and most of this growth is in digital signage. That means digital signage solutions must be durable in the face of extreme temperatures, especially high heat. Fortunately, LEDs fit the bill.
The temperature is 100°F or more for a third of the year in Phoenix, Arizona, with the hottest temperature ever recorded being 122°F. So, if you live in Phoenix, or any other city where temperatures can get this hot, you will need outdoor digital signage able to withstand such sweltering temperatures. Believe it or not, winter sun is even harder on digital signs. The summer’s hazy skies can cut down on UV rays, while the crisp, clear winter sun lets everything through, and can really heat up a display.
Most light systems produce their own heat, forcing you turn the system off and wait for it to cool down before you can clean it, and with gasses or glass tubes, you have to worry about leaks and breaks. Florescent lamps also perform poorly under low temperatures. LEDs, however, are resilient under very high and very low temperatures, do not produce their own heat, have long lifespans, superior brightness, and are efficient and easy to clean.
Because LEDs don’t produce their own heat, you can place LED signage in places where heating from conventional sources would cause problems. The last thing you want to do is place a hot light near flammable objects like textiles, let alone foods you want to keep cool. Since LEDs don’t produce their own heat, they are less likely to be in an environment where they overheat—like being outdoors during the hottest summer days in Phoenix.
LEDs are a great outdoor signage solution because of their heat resistance. Standard electronic components are not well-suited to extreme temperatures unless they are designed from the outset to do so. The average digital display operates best between 32°F and 102°F. But what if you are in International Falls, Minnesota, where the average January day gets no higher than 15°F? Or in Phoenix in the thick of the summer? For LED digital signage systems, these extreme temperatures pose no problems.
An American-based LED manufacturer, PixelFLEX® offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX® offers a one-of-a-kind design for your tour, event, or installation through our award-winning line of LED video walls and video screens.
Working with architects, designers, engineers, and consultants, PixelFLEX® is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience.
To learn more about PixelFLEX® Outdoor Products
An incredible LED display can revolutionize your sales. With eye-grabbing visuals and unique designs, there’s a lot to love about digital signage. The problem, however, is that for far too long companies have been unable to provide outdoor displays that function properly. Sure, they might look great when they are first installed, but as soon as a rain storm shows up the display goes down.
One solution is to call someone to service the display, but this is easier said than done. Often the entire display has to be dismantled just to access the small part that needs to be repaired. This comes from a tendency to simply rebrand indoor LED systems as suitable for outdoors, instead of undergoing the necessary adaptations to withstand the new environment. Without proper design modifications, what are normally high-functioning indoor displays quickly become unreliable, easily damaged and difficult to service outdoor signage.
It can also be difficult to predict what the best settings for a display will be. What might work in bright sunlight would be difficult to see on an overcast day, and your digital displays need to be able to adjust accordingly. Whether you are using outdoor LED displays for advertising, entertainment, or venue information, you run the risk of losing customers or dealing with disgruntled visitors if your display is not able to auto-adjust its brightness so that everyone can easily see your content as outdoor climate changes minute by minute.
At PixelFLEX, our new outdoor permanent Install LED technology FLEXStorm serves as an answer to the problems that have plagued outdoor LED displays. Fully customizable and adapted to provide breathtaking displays both indoors and outside, in any size or shape you need, this latest innovation allows for displays that not only grab the attention of viewers, but are also extremely reliable and durable.
The best part is that, when it comes to servicing the display, we’ve got you covered. Not only are the displays equipped to be serviced completely from the front, but PixelFLEX’s team of experts are dedicated to making our customers’ experiences successful and are able to give you the support you need throughout the entire process concept to finished product. The technology also allows you to update your display at any time, from anywhere, through a cloud-based content management system.
As the need for permanent outdoor LED displays grows across the country, there has been an increase in requests for quality, American-made products and support, and PixelFLEX is more than capable of meeting the demand. With the growing digital experience that is all around us today and by adding FLEXStorm to our line of products, our goal is to help our clients have a one-stop destination for all of their LED video display solutions; indoor or outdoor, permanent install or live production. Regardless of a project’s size or location, PixelFLEX is ready and equipped to provide our customers with the displays they need. To find out how we can help you or to view our entire line of products, visit www.riasled.com today!
For more information on our FLEXStorm product click here, or watch our product video below.
When it comes to signage and displays, nothing turns heads quite like crisp and brilliant LEDs. LED technology has evolved in such a way that makes it more practical, functional, efficient, cost effective, and eco-friendly than printed advertising materials. While many convenience stores, hospitals, schools, restaurants and retailers have installed LED signage indoors, these same organizations are realizing illuminated displays can also be used outdoors for effective message delivery to help drive awareness and foot traffic. But when deploying this type of technology outside, there is some important information to keep in mind to ensure you’re getting the most out of your LED displays.
At PixelFLEX, LED signage and displays are our specialty. We produce a large variety of award-winning LED display systems that offer clear and detailed imaging to suit any situation indoor or out, traditional or creative. As experts, we hold valuable insights into how to make sure your exterior LED lighting solutions are working for you. Here are 5 important tips you should know.
Outdoor LED displays can be difficult to service, offer little weather resistance, and fail to auto adjust brightness. That’s why we have launched FLEXStorm, a weatherproof outdoor LED display for permanent installation. FLEXStorm is fully front serviceable and designed to handle even the most extreme outdoor elements. This robust technology is great for billboards, advertising displays, outdoor entertainment spaces, and wherever vibrant messaging is needed. It is customizable and able to be manufactured in different cabinet sizes to fit your unique requirements. FLEXStorm uses an intelligent auto correcting light sensor control system to ensure the perfect brightness and visibility no matter the exterior conditions.
FLEXStorm is the ideal solution for outdoor advertising, entertainment, and other content broadcasting. To learn more about this reliable, innovative LED solution, visit us online at www.riasled.com.
When modern day cruise passengers board their vacation vessels upon the seas, they expect to be dazzled and inspired by immersive environments and unforgettable experiences. Ship builders that are focused on the hospitality industry recognize these expectations, and our rising to the challenge. Direct View LED (dvLED) technology has become an essential component to creating the engaging experiences that cruise guests expect.
From mesmerizing outdoor cinemas to interactive wayfinding systems, dvLED displays are transforming maritime spaces into dynamic, engaging environments. Leading cruise lines and luxury yacht manufacturers increasingly opt to integrate dvLED solutions into their vessels to captivate and communicate with passengers.
DVLED technology elevates the onboard experience by offering stunning visual displays for entertainment, information, and advertisement. Its capability to operate flawlessly in broad daylight enhances poolside movie viewings and deck parties, while its crisp, clear imagery enriches indoor venues.
The maritime environment poses unique challenges, including saltwater corrosion and fluctuating temperatures. DvLED displays are engineered to withstand these conditions, ensuring long-term reliability and uninterrupted performance—a crucial advantage for ships that spend extended periods at sea. PixelFLEX’s FLEXStorm has become a trusted product that excels in maritime conditions.
DVLED stands out for its low power consumption compared to conventional display technologies. This efficiency translates into reduced operational costs and aligns with the maritime industry’s growing emphasis on sustainability and environmental responsibility.
The modular nature of dvLED allows for unparalleled customization, enabling ship designers to create unique shapes and sizes that fit specific architectural needs. This flexibility opens new avenues for creative expression and functional design onboard.
Beyond aesthetics, dvLED plays a vital role in enhancing safety and navigation. High-brightness displays ensure critical information is easily visible, even under direct sunlight, aiding in navigation and emergency communication.
DvLED’s longevity and minimal maintenance requirements present a compelling value proposition. With lifespans exceeding traditional displays, DVLED systems reduce the need for frequent replacements, thereby lowering the total cost of ownership.
The energy-saving attributes of dvLED contribute to the maritime industry’s sustainability goals. Lower energy consumption, compared to LCD alternatives, not only reduces operational costs but also minimizes the environmental footprint of cruise ships and yachts.
As we look ahead, the integration of dvLED technology in shipbuilding is poised to expand. Innovations in display technology promise even brighter, more energy-efficient, and flexible solutions, paving the way for smart, connected maritime environments. The potential for dvLED to revolutionize ship design and passenger experience is boundless, promising a future where the seas are not just traversed but truly experienced.
For those looking to delve deeper into the world of dvLED and its applications in the maritime industry, a member of our team would love to help. Connect with us.
In the age of digital transformation, smart cities are at the forefront of combining technology with urban development to create more efficient, sustainable, and livable environments. A key player in this urban revolution is the integration of outdoor LED displays. These solutions are not just tools for advertising and information dissemination but instrumental in enhancing the aesthetics, functionality, and smart connectivity of urban spaces. This blog delves into how outdoor LED displays are intertwining with smart city technologies to reshape our urban landscapes.

Outdoor LED displays, with their dynamic and interactive capabilities, are increasingly becoming a pivotal element in smart urban planning. They offer a versatile platform for communication that enriches the urban environment with real-time information and interactive feed features.
Growing areas need to be equipped to support the mobile and information-seeking lifestyle that urban cultures now demand. With 70% of the world’s population expected to live in urban areas by 2050, critical information needs to be accessible. Digital technology invigorates participation within these communities.
Forward-thinking city leadership recognizes the value of incorporating outdoor LED solutions into their infrastructures. According to a study by Grand View Research, spending on smart city initiatives is expected to reach USD 463.9 billion by 2027, expanding at a CAGR of 24.7%. LED displays are a significant part of this investment, serving multiple purposes from traffic management to public safety announcements, and environmental monitoring.
A futuristic illustration of a smart city with LED display integrated technology. Image generated through Open AI.
The integration of LED displays with Internet of Things (IoT) technology marks a leap in how information is disseminated and used in urban spaces. These displays can now gather and exhibit data from various sources, including traffic sensors, environmental monitors, and public transit systems, offering a centralized platform for city-wide communication.
In Singapore, LED displays connected to IoT devices provide real-time environmental data, such as air quality indices, to the public. Smart LED streetlights in San Diego, equipped with sensors, gather and display data on traffic, parking, and air quality, contributing to better urban management.
A survey by Smart Cities Dive reported that 65% of city planners see digital signage, including LED displays, as a critical component for future smart cities. They recognize the advantages that these solutions provide to citizens as digital data resources.
According to Intel, the IoT market is expected to grow to over 200 billion connected devices by 2030, including sensors and devices integrated with LED displays.
Outdoor LED displays have the power to transform cityscapes, both functionally but aesthetically. They offer a modern and dynamic face to city centers, public squares, and streets, enhancing the visual appeal of these spaces while providing valuable information.
Some examples include New York’s Times Square where the LED displays have become a national icon through a mirage of vibrant visual displays. These significantly contribute to the area’s visual identity. Additionally, the integration of artistic content on LED displays in Melbourne’s Federation Square offers a blend of technology and art, enhancing public spaces’ cultural value.
A study by the Urban Land Institute revealed that digital infrastructure, including outdoor LED displays, plays a key role in enhancing the attractiveness and livability of urban areas. Research by Deloitte suggests that smart city solutions, including digital displays, can improve citizens’ satisfaction by 10-30%.
One of the many communal screens that PixelFLEX has installed is located at Nineteen01, an upscale, high-end living rental property located in Southern California. This amenity display used PixelFLEX’s FLEXStorm product to provide a way for residents to stay connected, entertained, and informed.
Since this installation, many other properties have requested creative outdoor dvLED displays to be installed in their community areas and amenity decks to enhance their spaces.

The integration of outdoor LED displays with smart city technologies is not just a trend but a significant stride towards future urban landscapes. By enhancing connectivity, functionality, and aesthetics, these displays are reshaping the way we interact with and experience our cities. As we move forward, the role of LED displays in smart urban development is set to become more integral, promising smarter, more efficient, and more engaging urban environments.
If your organization is interested to learn how LED displays can add value to your community, or if you have a project you would like to discuss, reach out to a member or our team. We are excited to bring your LED vision to life.
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