
In the world of sports entertainment, there are few productions as iconic as Monday Night Football. Broadcast weekly on ESPN during the NFL season to viewers around the world, the televised intro must bring fans into the game with a sense of excitement and anticipation. Wanting to create a unique on-air experience for the latest intro that could combine both the on-field action and in-studio energy, longtime partner HABANA Avenue designed a cutting-edge environment.
Now complete, it was time to send the footage full of exciting shots featuring music superstars Hank Williams Jr, Florida Georgia Line and Jason Derulo to the team in post-production. Knowing they were able to create an exciting and brand-specific environment, Levy and the production team were elated with the performance capabilities behind the production design.
Wanting to create a unique on-air experience for the latest intro that could combine both the on-field action and in-studio energy, longtime partner HABANA Avenue designed a cutting-edge environment with lighting and LED video supplied by Elite Multimedia, who provided over 250 tiles of PixelFLEX.
“PixelFLEX gave us full access to their technical team, and while that may sound simple, when there are so many moving parts, communication is often as equally important as technical expertise, and PixelFLEX provides both.”
President & Founder, HABANA Avenue



Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. They use science-based innovation to address some of society’s most challenging healthcare issues. They discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. They also aim to provide a shareholder return that rewards those who invest their money, time and ideas in our company.
For the 2016 American Heart Association’s Scientific Sessions, medical industry leader Novartis was looking to make a dynamic statement creating a digital and interactive trade show booth. Within the booth there were 13 PixelFLEX LED surfaces, which helped turn what normally would be static graphics into digital surface which helped draw huge crowds to their booth throughout the 3 day event.
“The day the show opened, my account manager and I stood back to look at the design and it was unbelievable. Together we walked the show floor and from every angle, the technology blended with the structures and balanced itself very well with the overall design. Technology should fit into the overall booth environment and not take it over, and that’s exactly what the PixelFLEX technology did.”
President, Xibita
Ready to Talk?
Our team is ready to connect.