Levi’s is one of the most iconic and oldest brands in fashion. Founded in 1853 by a German immigrant, Levi’s founded it self as a dry goods store in the heart of San Fransisco. What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries.